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Mr clark sleap

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That doesn't translate into bigger budgets, however. The typical price of a PS2 game is around $5 million, with the priciest games reaching $10 million-$20 million, including development -- even though those are few and far between. Video game advertising expenditures are generally more small too, with just the largest franchises garnering budgets of about $10 million-$20 million.

 However, Like the veteran Hollywood studio system, the comparatively infant video game industry usually is based on a supportive network of businesses. After 31 decades, gaming has come to be controlled by a clique of large gaming publishers who act as vendors for PlayStation 2 software. These game companies -- Activision, Capeom, Electronic Arts, Infogrames, Konami, Take-Two Interactive, THQ, Ubi Soft and Vivendi Universal Games -- have the games to store shelves and cover marketing costs.

 Most Companies make games across multiple platforms behind Microsoft's Xbox, Nintendo's GameCube and Sony's PS2. There are also exclusive deals setup for matches such as the best-selling franchise of 2001 and'02"Grand Theft Auto," which is only accessible for PS2.

 In Otherwise structured deals, match developers either create the games by using their company-owned development studios around the world or employ programmers to create licensed or unique content and cover the costs. Alternately, on certain events, a publisher will pick up a completed game from a developer to fit a specific genre or desire in its general lineup.

 Electronic Arts is a good example. As the biggest video game audience -- with over $2 billion in earnings this past fiscal year and also a launch schedule of 75-80 games in 2003 -- it employs 3,800 people and has eight development studios globally. The company has 50 titles that have each sold over 1 million components (in an industry where sales of 500,000 are considered powerful ) throughout the previous four years. Even though EA supports all platforms, its own franchises market more games on PS2 than any other system. As an example, last year,"Madden NFL 2003" sold 2.4 million copies on PS2 out of its grand total of 3.5 million units across all programs.

 Like Hollywood, video games are regulated by businesses such as"Madden," which has existed for 13 years. The amount of time and money invested in a sport franchise such as Sony's action-platform game"Ratchet & Clank" could be easily recouped by generating sequels. As an example, Burbank-based Insomniac Inc. is growing"Ratchet & Clank: Going Commando" for release this fall, only a year after the introduction of the original name. Other powerful franchises for the PS2 -- that the action-platform game"Jak and Daxter," the racing simulator name"Gran Turismo" along with also the action-thriller"Syphon Filter" -- all have sequels in the works.

 PS2 Has gained momentum, together with extending its market to elderly garners, through exclusives such as Take-Two's"Grand Theft Auto: Vice City," Konami's"Metal Gear Solid 2: Sons of Liberty" and Sony's"SOCOM: U.S. Navy SEALs." The newest"Lara Croft Tomb Raider" trilogy, which debuts this summer with"The Angel of Darkness," remains a PS2 exclusive. The game also has a new movie, Paramount's"Lam Croft Tomb Raider: The Cradle of Life," due in theaters July 25. It's the follow-up movie to the highly successful 2001 release"Lam Croft: Tomb Raider."  

 "Tomb Raider" has opened the floodgates because Hollywood manufacturers are taking a look at new sport franchises with the same zeal as comic books. A fantastic game may spawn sequels, so a successful movie franchise may give a studio tentpole summer blockbusters for a long time to come.

 Titles Currently in development to get big-screen adaptations have been"Return to Castle Wolfenstein,""Max Payne,""Duke Nukem,""Pac-Man,""Suffering,""Area 51,""The Four Horsemen of the Apocalypse" and"Tekken."

 "The Comic reader, toy collector, video game player and sci-fi, fantasy and horror movie fans are all of the identical thoughts," states Oscar-winning creature-meister Stan Winston, who is working on the monsters for three upcoming video games, Midway's"Suffering" and"Area 51" along with 3DO's"The Four Horsemen." "You can produce possessions in any medium now and expand them to others."

 There's Additionally move another hand, as Hollywood gift such as Winston migrates into gaming. Mark Lasoff, an Academy Award winner for visual impacts on 1997's"Titanic," now makes matches for EA's new Los Angeles studio, which includes 300 employees. Since EA L.A.'s senior art director, he loves the added interactive creativity needed to create matches.

 "EA Has been successful in producing great characters and stories by defining, and then imagining, the major narrative beats which may occur to propel the story and characters," Lasoff states. "Once we're satisfied that we've got a great story, we design the entire world and the participant's interactivity about that."

 Sony's California-based operations in San Diego, Santa Monica and Foster City siphon a whole lot of gift from Hollywood, particularly in areas of graphic designers and visual outcomes. The group of 44 that is operating on"Rise to Honor," a first Hong Kong action-style game starring an electronic Jet Li, has seven workers who all previously worked on films including"Shrek" (2001) and"Star Wars: Episode I -- The Phantom Menace" (1999) at PDI and Industrial Light + Magic.

 "We Based our game around martial arts activity along with Jet Li's films," says Jim Wallace, associate director of Sony's Foster City studio. "Once we were content with the actions, (then) we worked on a story"

 In Addition to performing the voice function and motion-capture stunts for its match, Li contributed plot thoughts to the narrative and added innovative input to the game's levels. He had action-director Cory Yuen (2002's"The Transporter") direct the motion-capture sessions.

 In All, games have come a long way in a very limited moment.

 "When We created'Crash Bandicoot' in 1996, we didn't even have a story for the game," says Jason Rubin, president and co-founder of Santa Monica-based Naughty Dog. "With'Jak II,'' the story is the driving force. We want the gamer to keep on playing since he or she would like to learn what happens next in the story."

 Although There are hundreds of small development studios all around the world (the video game sector is really a global enterprise, with expansion from Australia to Hong Kong), you will find several dozen or so game manufacturers that have become bigger than the business they're working for.

 "In Several ways, the video game industry is at the stage that Hollywood was in the'30s and'40s," says Simon Price, an analyst in video game monitoring company International Development Group. Leading game makers such as Konami's Hideo Kojima, EA's Will Wright and Lionhead Studio's Peter Molyneux"created new game genres as Orson Welles surpassed filmmaking with his usage of the camera"

 Even though One visionary oversees a game's progress, like a film, it is a concerted effort of a large group of highly skilled specialists in areas such as programming, graphic arts and audio. A game's production varies from company to company. As an example, Infogrames'"Enter the Matrix" game, featuring an hour of 35 mm-orginated footage taken from directors Larry and Andy Wachowski alongside the entire cast of this"Matrix" trilogy, was assembled by a team of 58 at Laguna Beach, Calif.-based Shiny Entertainment. The 21 million match's 244-page script has been written by the Wachowskis, who also oversaw development. The match is scheduled to ship Friday, date and day together using"The Matrix Reloaded's" release.

 Interactivity Is important to the success of video games, however. "We are not making films," states Neil Jordan, an executive producer at EA overseeing"The Lord of the Rings: The Return of the King" match Jordan and his group of 100 are working closely together with director Peter Jackson and the cast of the"Rings" trilogy to make an interactive experience that will boost the franchise.

 "If All goes as planned, playing this game will soon add new layers of depth to the film," EA exec producer Neil Young says. "The match will explore plot elements not contained in the movie when using the likeness and listeners of their primary cast and sharing resources like the film's score along with virtual representations of props and sets. Most of all, it is going to allow gamers to experience the abundant universe of the film first-hand."

 Adds Danny Bilson, who runs Pet Fly Prods. At Los Angeles and functions as EA's vp Intellectual property development, overseeing the"James Bond," "Harry Potter" and "The Lord of the Rings franchises: "Someone mentioned making games would be similar to making films, except we have to Boost the camera all the time. Games must have something new every time."