The Text Mining Analysis on Public Opinion Focus toward Macau's Gambling Industry (2011-2012)
AbstractThis study intended to analyze the keywords in the Chinese news reports related to Macau' s gambling industry. The study compared the keywords of Chinese news reports between two time frames, September to December 2011 and June to September 2012. The contribution of the study includes the following two points. First, the study has found the keywords difference between the two time frames and conclude the public opinion focuses of Macau's gambling industry. Second, the study finds a new way of literature survey in gambling studies by using the text mining analysis.